We manage the ads. You get the revenue.
Soclura is a hands-on PPC agency for brands spending $3K–$500K/mo on Google and Meta. We handle strategy, buildout, and daily optimization — you get clear reporting on what your spend actually produced.
Trusted by growth-focused brands
We care about the numbers your CFO cares about
Clicks and impressions are just plumbing. Here's what we actually optimize for.
Campaign architecture, not templates
Every account gets a custom structure based on your margins, sales cycle, and competitive landscape. We don't copy-paste campaign templates across clients — because a B2B SaaS account and a DTC skincare brand need fundamentally different setups.
Weekly testing cadence
We run controlled experiments on ad copy, audiences, bid strategies, and landing pages every week. Each test has a hypothesis, a control, and a clear success metric. Everything is logged in a shared testing doc you can review anytime.
Reporting you'll actually read
Live Looker Studio dashboards with daily updates. Monthly written reviews that cover what worked, what didn't, and what we're changing. No 40-page PDF decks. No meetings that could've been an email.
$31M+
Ad Spend Managed Annually
4.3x
Avg Ecommerce ROAS
37%
Median Waste Reduction
94%
Client Retention Rate
Services built for growth-stage teams
Whether you need a single channel dialled in or a full-funnel paid media system, we scope engagements to match your stage and goals.
Google Ads
Search, Shopping, PMax, Display, YouTube. We build campaigns in your account, manage bids through Optmyzr and manual rules, and run weekly search term reviews. No autopilot.
ExploreMeta Ads
Prospecting, retargeting, and Advantage+ campaigns across Facebook and Instagram. We handle creative testing, Conversion API setup, and audience strategy — not just boosting posts.
ExploreEcommerce PPC
Google Shopping feed optimization via Merchant Center, margin-tiered bidding, and catalog ads on Meta. We set ROAS floors based on your actual COGS, not industry benchmarks.
ExploreFull PPC Management
One team owns your entire paid media operation — from initial audit through daily bid management to monthly strategy reviews. Think of us as your outsourced head of paid.
ExploreLanding Page CRO
Paid traffic converts differently than organic. We audit message match, page speed, form friction, and mobile UX to make sure your landing pages aren't killing your ad performance.
View ServiceTracking & Attribution
GA4, GTM, server-side tagging, Conversion API, and Looker Studio dashboards. We set up proper measurement so you can trust the numbers — and so the ad platforms can optimize properly.
View ServiceIndustries we serve
Our approach adapts to your business model. Here are the verticals where our campaigns deliver the strongest results.
B2B SaaS
Google Search + LinkedIn for pipeline. We track leads through your CRM (HubSpot, Salesforce, Pipedrive) and optimize on SQL and opportunity value — not just form fills.
Ecommerce & DTC
Google Shopping, Meta catalogs, and dynamic remarketing. We set ROAS targets from your actual margin data and use tools like Triple Whale or Northbeam when native attribution falls short.
Lead Generation
Form fills, phone calls, and booked appointments tracked with CallRail or WhatConverts. We feed lead quality data back into Google and Meta to train the algorithms on what "good" looks like.
Home & Local Services
Geo-targeted search, Local Service Ads, and call tracking for service-area businesses. We optimize for booked jobs and cost-per-appointment, not website visits.
Our campaign operating framework
A practical structure that keeps performance moving every month.
Diagnostic Audit
Current performance, conversion path, and spend efficiency review.
Account Rebuild
Campaign structure, tracking integrity, and audience architecture.
Optimization Loop
Weekly testing cycles across targeting, creative, bids, and LPs.
Scale Planning
Budget shifts and expansion roadmap tied to profitability constraints.
Featured Results
B2B SaaS
+54% qualified demos
Rebuilt non-brand search and mapped CRM-qualified conversions to improve bid decisions while lowering CPA by 32%.
View BreakdownEcommerce
+61% non-brand revenue
Shopping feed overhaul and dynamic remarketing structure increased profitable scale without inflating MER.
View BreakdownHome Services
-41% low-quality leads
Search term governance and geo-intent segmentation improved lead quality and booking rate consistency.
View BreakdownThe short version of why clients switch to us
You talk to the person managing your account
No account managers relaying messages to a media buyer you'll never meet. Your strategist is the one in the platform daily. They join your calls, answer your Slack messages, and know your numbers cold.
We optimize on your actual business metrics
If you sell software, we optimize on pipeline and closed deals. If you sell products, we optimize on profit after COGS and shipping. We don't celebrate a low CPC if it's not driving revenue.
Everything lives in your accounts
We work inside your Google Ads, Meta Business Manager, and analytics. No proprietary platforms, no data lock-in. If you leave, you take everything — campaigns, audiences, conversion history, all of it.
Month-to-month after 90 days
The first 90 days cover setup, tracking validation, and initial testing. After that, you stay because the numbers work — not because of a contract. 94% of our clients renew past year one.
Client feedback
"They fixed the reporting blind spots and built a growth plan the whole leadership team could trust. Within 60 days we had full visibility into which campaigns actually drove revenue."
Ana Bell, Growth Director at Valen Home"The team treats our ad budget like operating capital, not just media spend. They cut our wasted spend by 40% in the first month and reinvested it into campaigns that actually convert."
Rohan Iyer, CMO at Northforge Labs"We switched from an agency that sent us vanity metrics every month. Soclura sends us revenue numbers and a clear plan for the next 30 days. Night and day difference."
Lisa Krone, Head of Marketing at Rivona HealthPricing options
Three tiers designed around your growth stage. No hidden fees, no percentage-of-spend markups.
- Starter ($1,500/mo) — Single channel, up to $10k managed spend
- Growth ($3,200/mo) — Two channels, advanced reporting, A/B testing
- Scale ($5,800/mo) — Multi-channel, dedicated strategist, CRO guidance
- Custom plans for enterprise and $100k+ budgets
Common Questions
Depends on what we're starting with. If there's an existing account with data, we usually find quick wins (wasted spend, bad keyword match types, broken tracking) in the first 2-3 weeks. Meaningful performance improvement takes 60-90 days because that's how long it takes to run enough tests, accumulate conversion data, and train the bidding algorithms properly. Anyone promising overnight results is either lying or about to tank your account quality.
Yes, and this is one of our most common setups. Your in-house person handles content, email, and organic while we own paid. We share a Looker Studio dashboard, join a weekly or bi-weekly sync, and coordinate on things like promo calendars, landing pages, and audience overlap. Works well as long as ownership lines are clear.
We recommend at least $3,000/month in ad spend. Below that, there usually isn't enough volume to generate statistically significant test data or properly train Smart Bidding. If you're just starting out and your budget is under $3K, we'll be honest about whether paid is the right channel for your stage — sometimes it's not, and we'd rather tell you that upfront.
Google Ads is our bread and butter — Search, Shopping, Performance Max, Display, YouTube. Meta (Facebook + Instagram) is our second core platform. We also run Microsoft Ads, LinkedIn, and TikTok when they make sense for the audience. We'll tell you where your budget should go based on where your customers actually are, not based on what we prefer to manage.
You get a live Looker Studio dashboard with daily data — spend, conversions, CPA, ROAS, and whatever custom metrics matter to your business. Monthly, you get a written review that walks through what happened, what tests ran, what we learned, and what we're changing next month. It's typically 3-5 pages, not a 40-page deck. We also flag anything urgent in Slack or email as it happens — we don't wait for monthly reports to tell you something is broken.