Ecommerce PPC built around your margins, not industry benchmarks.
Google Shopping, PMax, Meta catalogs, dynamic remarketing, and feed optimization. We set ROAS targets from your actual COGS and shipping costs — because a 4x ROAS means nothing if your margins are 20%.
Google Shopping Campaigns Built for Revenue
Shopping ads put your products directly in front of buyers with high purchase intent. We structure campaigns to maximize visibility on your best-margin products and suppress wasted spend on low performers.
Campaign Segmentation
We split your Shopping campaigns by product category, margin tier, and performance history. Top sellers get aggressive bids. Low-margin SKUs get controlled spend. Every dollar goes where it earns the most.
Smart Bidding Strategy
We layer target ROAS and maximize conversion value bidding with manual overrides where automation falls short. No blind trust in algorithms — just data-backed bid management.
Competitive Positioning
We monitor auction insights, impression share, and competitor pricing to keep your products visible when it matters. You show up where buyers are ready to click and convert.
Dynamic Remarketing That Closes the Sale
Most ecommerce visitors leave without buying. Dynamic remarketing brings them back with the exact products they viewed — across Google Display, YouTube, and Meta — at the right moment to convert.
Product-Level Retargeting
We serve personalized ads featuring the specific products each visitor browsed, added to cart, or abandoned at checkout. No generic banners. Every impression is tailored to the individual shopper's behavior.
Cross-Platform Coverage
Your remarketing campaigns run across Google Display Network, YouTube, Gmail, Meta, and Instagram. We control frequency caps and sequencing so you stay visible without burning out your audience.
Audience Segmentation
We segment by recency, cart value, and purchase stage. A visitor who viewed a product page yesterday gets a different message than someone who abandoned checkout three days ago. Precision drives results.
Revenue Attribution
Every remarketing touchpoint is tracked with clear attribution. You see exactly which campaigns, audiences, and creatives drive assisted and last-click revenue. No guessing.
Catalog and Feed Ads Across Platforms
Your product catalog is the engine behind Shopping, Performance Max, and Meta Advantage+ campaigns. We make sure your feed is optimized, accurate, and structured to win placements across every channel.
Google Merchant Center
We manage your Merchant Center feed to meet every spec — titles, descriptions, GTINs, images, pricing, availability. Clean data means higher approval rates and better ad placements.
Meta Catalog Campaigns
Advantage+ Shopping campaigns powered by your product catalog. We structure catalog sets, test creative formats, and optimize for purchase events — not just clicks.
Multi-Channel Sync
Your product data stays consistent across Google, Meta, and any additional channels. Inventory updates, price changes, and new SKUs sync automatically so ads always reflect reality.
ROAS means nothing without margin context
A 4x ROAS sounds great until you realize your margins are 25% and shipping eats another 10%. We set targets from your actual numbers.
How we set ROAS targets
We map your product-level COGS, shipping costs, and return rates to calculate the minimum ROAS needed for each product category to be profitable. High-margin products (60%+) can run at 2-3x. Low-margin products (30%) need 5x+. We set different target ROAS by campaign and product tier.
- Product margin mapping by category or SKU
- Break-even ROAS calculation per tier
- Automated bid adjustments via Optmyzr rules
- Weekly P&L by campaign in Looker Studio
How we scale without killing margins
We increase budgets in 15-20% increments, wait for statistically significant data at each level, then decide whether to push further. If ROAS degrades past your profit threshold, we pull back. No ego, just math.
- Incremental budget scaling (not 2x overnight)
- Diminishing returns monitoring at each spend level
- New customer vs. returning customer ROAS split
- Blended MER tracking alongside platform ROAS
Product Feed Optimization That Wins Clicks
Your product feed determines where and how your ads appear. We optimize every attribute — titles, descriptions, images, categories — to maximize relevance and click-through rate.
Feed Audit
We audit your existing feed for disapprovals, missing attributes, weak titles, and optimization gaps. Every issue is documented with a clear fix.
Title and Description Rewrite
We rewrite product titles with high-intent keywords, brand names, and key attributes in the right order. Descriptions get optimized for relevance signals that improve ad placement.
Category and Attribute Mapping
We map every product to the most specific Google product category and fill in custom labels for campaign segmentation by margin, season, bestseller status, or promotion eligibility.
Ongoing Feed Management
Feeds are not set-and-forget. We monitor approval rates, update attributes as inventory changes, and continuously test title structures to improve performance over time.
Campaign Structure and Scaling Tactics
Ecommerce accounts need structure that supports both control and scale. We build campaign architectures designed to grow with your catalog and revenue targets.
Tiered Campaign Architecture
We build campaigns in tiers: hero products, category campaigns, and catch-all coverage. Each tier has its own budget, bidding strategy, and performance benchmarks. You never overspend on underperformers.
Performance Max Integration
We run Performance Max alongside standard Shopping for full-funnel coverage. Asset groups are structured by product line with dedicated audience signals, not left on autopilot defaults.
Search + Shopping Coordination
Branded search, non-branded search, and Shopping campaigns work together — not against each other. We manage overlap, control cannibalization, and ensure each campaign has a defined role.
Seasonal and Promo Campaigns
Black Friday, holiday rushes, product launches — we build dedicated campaign structures for peak periods with pre-set budgets, bid adjustments, and creative assets ready to deploy.
New Market Expansion
When you are ready to scale into new regions or platforms, we build test campaigns with controlled budgets. Validated winners get scaled. Underperformers get cut. No wasted exploration spend.
SKU-Level Optimization
We analyze performance at the individual product level. Underperforming SKUs get excluded or restructured. Winners get dedicated budget. Your ad spend maps directly to your best products.
Ecommerce PPC Questions
Target ROAS depends entirely on your margins. A brand with 70% gross margins can profitably run at 3x ROAS. A brand with 30% margins needs 5x or higher. We set targets based on your actual unit economics, not industry averages. During onboarding, we map your product margins and build ROAS floors that guarantee profitability at every level of spend.
We use custom labels and feed rules to segment your catalog into manageable groups — by margin, category, performance tier, and seasonal relevance. Campaign structures are built around these segments so every product group gets the right level of spend and attention. Automated rules handle bid adjustments at scale, while we manually optimize the highest-impact segments.
Yes. We manage Google Shopping, Performance Max, and Meta Advantage+ catalog campaigns as a unified ecommerce strategy. Product feeds are optimized for each platform's requirements, and budgets are allocated based on where your products perform best. You get one coordinated strategy across channels, not siloed campaigns competing for the same customers.
Most ecommerce accounts see measurable improvements within the first 30 days — especially if there are existing campaigns with data to work from. Feed optimizations and campaign restructuring typically deliver quick wins. Full optimization across Shopping, remarketing, and catalog campaigns takes 60 to 90 days as we gather enough conversion data to refine bidding and audience strategies.