8 people. 40+ accounts. One focus.
Soclura is a boutique PPC agency based in Riga. We manage Google and Meta campaigns for growth-stage brands across Europe and North America. Small team, senior people, no fluff.
Started With a Problem. Built a Solution.
Before Soclura, our founder Marta spent seven years in-house running paid acquisition. She worked with three different agencies during that time. The experience was consistently bad: vague reports, recycled strategies, junior staff who couldn't explain their own bid changes.
She started Soclura in 2019 with a simple thesis: a small team of experienced people, working a manageable number of accounts, would outperform any large agency spreading itself thin. No account managers acting as middlemen. No juniors learning on client budgets. Just practitioners who live in the platforms every day.
That bet paid off. We've grown entirely through referrals and results. We've never had a sales team, never run our own ads (ironic, we know), and never needed a long-term contract to retain a client. Our retention rate since founding is 94%.
Today we're eight people managing 40+ accounts across Google, Meta, Microsoft, and LinkedIn. We use Optmyzr for automation rules, Looker Studio for client dashboards, and a shared testing log that every client can access. It's not sexy, but it works.
The quick version
- Founded 2019 in Riga, Latvia
- 8 people, all with 5+ years PPC experience
- Each strategist manages 5-8 accounts max
- $31M+ in annual managed ad spend
- 94% client retention since founding
- Google Partner, Meta Business Partner
- Month-to-month contracts after 90-day onboarding
- Clients across EU, UK, US, and Canada
Paid media should be the most accountable line item in your marketing budget
Every other channel has attribution problems. Paid doesn't have to. If your agency can't tell you exactly what your ad spend produced last month — in revenue, not clicks — something is wrong. We exist to fix that.
Our process, without the buzzwords
Same framework for every client. The specifics change, but the discipline doesn't.
Audit (Week 1)
We pull apart your existing account — campaign structure, match types, search term reports, tracking setup, landing page alignment. You get a written audit doc with specific findings, not a generic "optimization score." If you don't have existing campaigns, we skip this and go straight to strategy.
Strategy & Setup (Weeks 2-3)
We build a campaign plan based on your margins, audience, and competitive landscape. This includes keyword mapping, audience structure, budget splits, conversion tracking config (GTM, GA4, Conversion API), and a 90-day test roadmap. You review and approve before we build anything.
Build & Launch (Weeks 3-4)
We build everything in your ad accounts — campaigns, ad groups, copy, extensions, audiences, bid strategies. Tracking gets validated with real test conversions before we turn on spend. We don't rush launches; a sloppy setup wastes the first month of budget.
Manage & Optimize (Ongoing)
This is where most of the work happens. Daily search term reviews, bid adjustments, negative keyword adds, ad copy tests, budget reallocation. We log every change in a shared doc. If we move $500 from Campaign A to Campaign B, you can see why.
Report & Plan (Monthly)
Monthly written review: what worked, what didn't, what tests ran, what we're changing. Plus a live Looker Studio dashboard with daily data you can check anytime. We keep the report short — typically 3-5 pages — because nobody reads 40-page decks.
The rules we actually follow
Show your work
Every change logged. Every report written in plain English. If we can't explain a decision to a non-PPC person, we haven't thought it through well enough.
Revenue or nothing
If it doesn't move revenue (or pipeline, or profit), it doesn't matter. We've killed campaigns with great CTRs because they weren't converting. The platform metrics are inputs — business results are the output.
Don't wait to be asked
If something breaks, you hear from us before you notice. If a campaign is underperforming, we flag it with a fix, not an excuse. Clients shouldn't have to chase their agency for updates.
Process over instinct
We follow a testing framework because gut feelings don't scale. Every experiment has a hypothesis, a control, a timeline, and a success metric. It's boring. It works.
Who you'll actually work with
No account managers. No middlemen. The person on your call is the person in your ad account.
Marta Kalnina
Founder & Head of Paid Media
Ex-in-house, ran paid acquisition at two ecommerce brands before starting Soclura. Still manages a handful of accounts directly. Handles all new client strategy.
Daniel Petrov
Senior PPC Strategist
Google Ads specialist, particularly Shopping and PMax. Manages $200K+/mo in combined client spend. Previously agency-side in Sofia for four years.
Laura Bergmane
Meta Ads Lead
Runs all Meta campaigns. Has scaled three accounts past €100K/mo in spend. Handles creative strategy, audience testing, and Conversion API implementations.
Tomas Rozentals
Analytics & Tracking
GTM, GA4, server-side tagging, Looker Studio. If it involves tracking or dashboards, Tomas built it. Fixes more broken conversion setups than he'd like to admit.
Elena Vasquez
PPC Strategist — Ecommerce
Google Shopping and feed optimization. Worked at a Shopify Plus agency before joining. Manages accounts with 500 to 15,000+ SKUs.
Karlis Osis
PPC Strategist — B2B
Google and LinkedIn for lead gen. Integrates with HubSpot, Salesforce, and Pipedrive to track leads through to closed revenue. Came from the SaaS world.
Anna Saulite
Ad Copy & Creative
Writes and tests all ad copy. Runs the creative testing framework and coordinates with client design teams on Meta assets. Surprisingly strong opinions about headline character counts.
Janis Rudzitis
Operations
Keeps the machine running — onboarding, reporting schedules, client comms, internal QA. If a deadline slips, Janis already emailed you about it.
What we use and why
We're platform-agnostic on tools — we use what works, not what has the best affiliate program.
Optmyzr
Automation rules, bid management scripts, and account-level monitoring. We use it to catch anomalies early and automate the repetitive stuff so we can focus on strategy.
Looker Studio
Every client gets a live dashboard pulling from Google Ads, Meta, GA4, and CRM data. Updated daily. You can check your numbers at 2am if you want — some of our clients do.
Google Tag Manager
All conversion tracking runs through GTM with server-side containers where needed. We validate every tag before launch and monitor for firing issues weekly.
Triple Whale / Northbeam
For ecommerce clients who need attribution beyond what Google and Meta self-report. Especially useful for brands spending across multiple channels where platform data overlaps.
CallRail / WhatConverts
For lead gen clients, we track calls and form submissions back to the keyword, ad, and campaign that drove them. This data feeds back into our bidding to improve lead quality over time.
Slack / Loom / Notion
Day-to-day communication happens in Slack. Strategy walkthroughs via Loom. Testing logs and documentation in Notion. We adapt to your workflow, not the other way around.
What Our Clients Say About Working With Us
"We switched to Soclura after two agencies that talked a big game and delivered nothing. Within 60 days they had restructured our entire Google Ads account and cut our CPA by 34%. More importantly, they actually explain what they are doing and why. First agency where I feel like a partner, not a billing number."
"The transparency alone is worth it. Every week I can see exactly what changed in our campaigns, what was tested, and what the results were. Our ROAS went from 2.1x to 4.3x in five months. Soclura treats our budget with more discipline than we did ourselves."
"We needed an agency that understood B2B lead quality, not just volume. Soclura worked directly with our sales team to define what a qualified lead looks like, then built campaigns around that. Our cost per qualified lead dropped 41% and pipeline revenue is up significantly."